Values

In every country that we operate;

We are working to create economic value with our leadership, trustful and prestigious brands. We are working to create business value for our business partners and suppliers with the win-win principle. We are working to create value for the world and people’s life with our new technologies, and innovative products.
And we know that if you want to create values for other people, first of all you should have yours.

Respect

We react empathically towards needs and demands. We try to understand people’s thoughts and feel their emotions. We respect various perspectives, different cultures and even contradictory voices. We know that differences are not barriers but diversity. Different ideas raise innovation.




Innovation

The World is changing, and following these changes is not enough. One should be involved in initiating these changes. Fulfilling people’s needs is a fundamental duty. But our real job is to make products and services beyond their needs, to create values for their lifes. For this reason we appreciate extraordinary ideas; we encourage dreaming and we support creativity. This innovative perspective provokes our passion.




Passion

We do business with passion. We aim the quality in products and services. With passion, we aim quick results and go ahead fast. But we calculate the risk and we always work for the best result.





Accountability

We always assume responsibility of actions. We know that keeping our promises is necessary to gain confidence, and we arrange every step according to this idea. When our sphere of influence enlargers we know that we have develop ourselves.